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Gaming Firms Accused of Using Big Tobacco Tactics for Looser Regulations

In recent years, concerns have been growing over the tactics employed by gambling companies to influence and weaken regulations within the industry. Accusations are rife that these companies are borrowing strategies reminiscent of those used by the tobacco industry, particularly regarding undermining efforts to safeguard vulnerable individuals and communities. In this blog post, we will delve into the parallels between the gambling and tobacco industries and explore the allegations being raised against gambling companies.

Gaming Firms Accused of Using Big Tobacco Tactics

The Similarities

Lobbying and Political Influence:

Both the tobacco and gambling industries have a history of powerful lobbying efforts. They strategically allocate significant resources to influence lawmakers and policies, shaping the regulatory landscape to their advantage.

Funding Research:

Like tobacco companies, gambling corporations have funded research to downplay the potential harms associated with their products. These studies often emphasize the economic benefits and job creation while downplaying the social costs and health consequences.

Marketing to Vulnerable Groups:

Both industries have been accused of marketing their products to vulnerable groups, including youth. For example, tobacco companies have been criticized for targeting minors with flavoured products, while gambling companies have faced scrutiny for advertising in ways that appeal to younger audiences.

Creating Dependency:

Both industries have been accused of fostering dependency. Tobacco companies know that nicotine is addictive, and gambling companies are aware of the addictive nature of their products. Critics argue that they both exploit this dependency for profit.

The Allegations

Gambling companies have come under fire for allegedly using tactics reminiscent of big tobacco to weaken regulations. Some of the key allegations include:

Funding Research to Downplay Harms:

Accusations that gambling companies fund research to downplay the social and health consequences of excessive gambling and emphasize the economic benefits.

Aggressive Lobbying:

Allegations of heavy lobbying efforts aimed at influencing legislation and policies in their favour.

Marketing to Vulnerable Groups:

Concerns that gambling companies target vulnerable individuals, such as those with gambling addiction issues or underage players, with enticing advertising.

Blocking Regulations:

Accusations that they actively work to obstruct or dilute regulations intended to protect consumers and mitigate harm.


The allegations that gambling companies are adopting tactics reminiscent of the tobacco industry raise serious concerns about the integrity of the gambling sector and the need for robust regulations. As the parallels between these industries become more evident, there is a growing call for greater transparency, ethical business practices, and stricter rules to safeguard individuals and communities from the potential harm associated with gambling. It remains to be seen how these allegations will impact the future of the gambling industry and its regulatory landscape.